Uno de los objetivos de google es el de organizar la información proviniente de las distintas páginas y acerla accesible a todos los usuarios de la web. Pero ante la importancia de google y la presencia que tiene en la web una pregunta que todos nos hacemos es ¿de que modo genera ingresos Google? Para obtener ingresos google ofrece la posibilidad de publicar anuncios en linea rentables y con cierta relación a la página en la que aparecen.
Unos pequeños datos que nos pueden mostrar cómo funciona Google y cuáles son sus objetivos son los siguientes:
- Número de páginas web en las que se realizan búsquedas: más de 8.000 millones
- Imágenes: más de 880 millones
- Mensajes de Usenet: más de 845 millones
- Idiomas en los que Google ofrece resultados: 35
- Idiomas en los que puede utilizarse la interfaz de Google: más de 100
- Dominios internacionales: más de 100
- Empleados: más de 2.500 en todo el mundo
2001
- Feb 2001: Deja's Usenet archive (not the company) was acquired, and was incorporated into Google Groups. [2]
- Sep 2001: Google acquired Outride Inc. Outride was a spin-off from Xerox (PARC).[3]
2002
(none)
2003
- Feb 2003: Google acquires Pyra Labs, a weblogging provider and owner of Blogger. [1]
- Apr 2003: Neotonic Software is acquired as part of Google's plan to bring its CRM technology in-house. [2]
- Apr 2003: Applied Semantics is acquired for $102 million. Applied Semantics was a context-sensitive ad company whose acquisition by Google was integrated into Google's AdWords/AdSense programs. [3]
- Sep 2003: Kaltix, a small start-up, is acquired to develop and launch Personalized Search. [4]
- Oct 2003: Sprinks is acquired to enhance Google's Adwords and AdSense program. [4]
2004
- Apr 2004: Ignite Logic is acquired. [5]
- Jun 2004: Google pays $5M for a 2.6% ownership of Baidu.[6]
- Jul 2004: Picasa is acquired. It helps to provide picture management tools to Blogger. [5]
- Oct 2004: Keyhole Corp. is acquired. The next version of Keyhole's flagship product, previously called Keyhole, is released with the new name Google Earth. [6]
- Sept-Dec 2004, Google reveals in its annual 10-K filing that it had acquired two Silicon Valley start-up companies: ZipDash and Australian firm Where2 LLC, founded by Lars Rasmussen. The technology provided by ZipDash was used to develop and launch Google Ride Finder. Where2 helped to provide the core mapping capabilities in Google Maps.
2005
- Mar 2005: Web analytics tools provider Urchin Software Corporation is acquired. Urchin's technology was used to develop and launch Google Analytics. [9]
- May 2005: dodgeball, a social networking software provider for mobile devices, is acquired. [10]
- Jul 2005: Google, in combination with Goldman Sachs, and the Hearst Corporation, invests a total of $100 million into Current Communications Group. [11]
- Jul 2005: Google announces in its Q2 quarterly conference call that it had acquired Akwan Information Technologies as a part of its plan to open an R&D office and expand its presence into Latin and South America. [12]
- Jul 2005: Google acquires Canadian start-up firm Reqwireless, a Web browser and Mobile email software developer for wireless devices, as a part of its initiative to develop a version of GMail for the mobile device. [13][14]
- Aug 2005: Google acquires Android Inc., a software provider for mobile devices. [15]
- Dec 2005: Google pays $1 billion to acquire a 5% stake in Time Warner's AOL division. [16]
2006
- January 2006: Google acquires dMarc Broadcasting, creator and operator of an automated platform that lets advertisers more easily schedule, deliver, and monitor their ads over radio, and radio broadcasters to automate schedules and advertising spots. The purchase price was $102 million, with an additional payout of up to $1.136 billion over three years if certain performance targets are met. [17][7]
- February 2006: Google acquires Measure Map from Adaptive Path. Measure Map is a product to help with Blog analytics. Spearheaded by Jeffrey Veen.
- March 2006: Google acquires Upstartle, maker of an online word processing program Writely.
- March 2006: Google acquires @Last Software, makers of SketchUp. Using a plugin, SketchUp allows one to place 3D models into Google Earth.
- April 2006: Google acquires an advanced text search algorithm from the University of New South Wales in Australia. The algorithm was invented by Ori Allon, an Israeli student. Terms of the deal and purchase price were not disclosed. [18] [19]
- June 2006: Google sells all of the 749,625 shares of Beijing-based Baidu that it had owned. [20]
- August 2006: Google acquires Neven Vision, a company that specializes in biometric identification. This technology will make it easier for Picasa to organize and search for photos. [21]
- October 2006: Google acquires hosted wiki site JotSpot.
- November 2006: Google acquires online video sharing site YouTube for $1.65 billion in stock.[8] The company will retain its brand.
Uso de palabras clave en los contenidos
Relevancia del dominio
Calidad de los links entrantes
Comportamiento de los usuarios
Calidad del contenidos
Sin embargo aunque lo anteriormente citado "suma puntos" para Google, también hay ciertas práticas que penalizan. Estas pueden ser las siguintes:
Penalidades
* Sandbox
* Sobre optimización
* Técnicas conocidas como Black Hat
* Penalizaciones manuales
Por último y como dato informativo cabe destacar el video realizado en el 2004 que recoge toda la historia de Google y en el que sus creadores se atreven a augurar como será el futuro de este nuevo imperio en la web. Este video es el conocido como EPIC 2014
Fuentes:
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